iQIYI Launches AI Chatbots for Popular Show Characters, Enhancing Interactive Content Experience

BEIJING, July 11, 2024 /PRNewswire/ -- On July 9, iQIYI, a leading online entertainment service in China, announced the launch of AI-powered chatbots on its app andWeibo,a leading social media platform in China.The chatbotsenable viewers to engage in conversationswith fictional characters from iQIYI's popular shows, reflecting the company's commitment to leveraging technology to enhance content interaction while amplifying the influence of its premium IPs.

Developed by iQIYI's AIGC Interactive Center, these chatbots leverage large language models (LLMs) to authentically portray characters' personalities and knowledge of their fictional universes, further deepening audience engagement with the storylines. For ongoing series, the chatbots are continuously updated with new plot developments, allowing fans to discuss the latest twists and turns in real-time.

On Weibo, users can interact with chatbots based on characters from iQIYI's hit dramaMy Journey to Youand variety showThe Rap of China 2024. Additional characters from widely acclaimed IPs, such asLove Between Fairy and Devil, are set to launch soon.

Within the iQIYI app, users can engage in text conversations and receive voice message from their favorite characters, bringing iconic scenes and memorable dialogues to life. The feature offers a personalized touch, allowing fans to receive custom greetings and unlock exclusive behind-the-scenes content for certain characters.

This new feature builds upon iQIYI's ongoing efforts to foster deeper connections between viewers and content, joining a lineup of other interactive features, including the recently launched3D emojis for bullet commentsin its Apple Vision Pro app and theKaraoke Modein its music variety shows.

CONTACT: iQIYI Press, press@qiyi.com